The Institute for Gravitronomic Inertiametrics rose to prominence in the middle of the 20th century: the heyday of designers like Erik Nitsche, Alvin Lustig, and Mary Blair.
The Institute’s ethos is one of optimism for the future, reflected in the orderly yet informal arrangement of geometric shapes. The future is colorful and vibrant, but not set in stone, so there is always work to be done in the present.
I created a branding that reflected that, in addition to motion graphics for their educational series Ask a Scientician.
